Studio-born car care, proven on camera — trusted by detailers since 2015.




Developed and tortured in a working detailing studio before they earn the SWAG label.




Over 120k YouTube subscribers watch exactly how each product performs. No tricks — just results.




In-house recipes, developed and bottled in our own facility — full control over every single batch.




Shipped from UK warehouses with local support — no customs, no waiting, no surprises.
Studio-grade formulas, straight from the detailing bay — tap any to shop.
Everything you need in one box — curated routines, studio-approved.

Wash & protect the outside
View set →
9-product beginner routine
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Leather care, made for her
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Interior care, ready-to-use
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Clean & condition leather
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Full interior kit, RTU
View set →Step-by-step how-tos straight from the studio — teaching detailers since 2015.
Shipped from our UK warehouse with tracked delivery, easy UK returns and real detailer support — no customs, no waiting.
Switched the whole studio to SWAG after testing the ceramic line. The hydrophobics are unreal and my customers notice the difference.
60 straight-talking guides from 13 years in the detailing bay — how to do the job properly, which product actually does what, and when the honest answer is to leave it alone.
Read the guides →Sixty straight-talking guides from the detailing bay — and every product filmed in use on the SWAG channel.