Not sure where to start? Pick the line, not the product — each one is a complete way to look after a car.
Start here
Basic
Everything for a regular clean. Ready to use, nothing to measure.
14 products Shop the line →
The core range
Ultimate
Gels that cling and concentrates that stretch. The line most detailers work from.
19 products Shop the line →
Same power, lighter scent
Lady
Interior, glass and leather care, finished in the LADY range.
13 products Shop the line →
Longer protection
Ceramic Protect
SiO2 coatings, coating-safe shampoo and toppers that keep the beading alive.
6 products Shop the line →
Clean and condition
Leather Care
Cleaners, conditioners and protection for leather, Alcantara and suede.
7 products Shop the line →
Finish the job
Car Scents
Long-lasting car perfumes in a 150 ml spray, with a hanging freshener in the box.
11 products Shop the line →
Not buying for yourself? Both boxes hold five full-size SWAG products, packed and ready to hand over.
LADY Gift Set BOX
A gift box for her — five essentials from the Swag Lady range that keep a car clean, protected and smelling of sweet watermelon.
£28.99
See what’s inside →
MEN Gift Set BOX
A car care gift box for him — five studio-made essentials covering glass, upholstery, interior, paint and scent.
£28.99
See what’s inside →
Studio-grade formulas, straight from the detailing bay — tap any to shop.
Studio-born car care, proven on camera — trusted by detailers since 2015.




Developed and tortured in a working detailing studio before they earn the SWAG label.




Over 120k YouTube subscribers watch exactly how each product performs. No tricks — just results.




In-house recipes, developed and bottled in our own facility — full control over every single batch.




Shipped from UK warehouses with local support — no customs, no waiting, no surprises.
Step-by-step how-tos straight from the studio — teaching detailers since 2015.
Shipped from our UK warehouse with tracked delivery, easy UK returns and real detailer support — no customs, no waiting.
Switched the whole studio to SWAG after testing the ceramic line. The hydrophobics are unreal and my customers notice the difference.
60 straight-talking guides from 13 years in the detailing bay — how to do the job properly, which product actually does what, and when the honest answer is to leave it alone.
Read the guides →Sixty straight-talking guides from the detailing bay — and every product filmed in use on the SWAG channel.